Accumulators and maximizer programs are the most recent tools pharmacy benefit managers (PBM’s) have developed to reduce costs for payers. First, here is a quick review of the two programs: Accumulators: With an accumulator program, the patient’s out of pocket amount for the medication will be adjusted to reflect the

These PBM programs are very confusing to everyone. Understanding each one, how they are different, and how they impact both pharma manufacturers and patients is important. Accumulator & maximizer programs may look alike, but they are not…

For years, one of the popular ways to distribute copay offers has been via sales reps to your targeted physicians. A copay program is a major selling point for the reps and it’s a fact that the combination of receiving both a script and a copay card is a powerful

We always find that there is confusion among brand team members when we talk about abandonment rates. Many people confuse abandonment rates with reversal rates and think they are one in the same… they are not! Let me take you through the explanation of how each is calculated. We start

There is a push as an industry to do everything electronically. The prescribing process is just one of many that is being overhauled. This will allow better tracking of script writing from the physician’s office through the delivery of that script to the pharmacy and then hopefully into the patient’s

A question we are often asked is: “should mobile be a delivery channel for your copay offers?” This is when the coupon is sent directly to the patient’s smart phone so it can be scanned by the pharmacy directly from the phone’s screen. As a starting point, I’ll point to

There is a new trend out there in copay – have you seen it? A few select companies and brands have begun offering real copay offers to Medicare patients in an effort to provide copay support to more of their patient base. These offers are not just the one-time “free

Pharma marketers have been overly focused on the face value on their patient offers. This is the price that patients and physicians see on their copay discount cards. Everyone is focused on the “pay as little as” $15 offer and then reality hits at the point of purchase. If the

For years, many have asked whether there is a positive “halo” effect related to copay programs…and if so, where are the key areas of impact? Many have pointed to a variety of potential positive impact areas including:   Although many believe in a “halo” effect, there has never been a major

Here we will try and tackle the most frequently asked questions about copay programs: Are these programs worth my spend? The short answer here is yes…on average, these programs are certainly worth your spend since they lower the financial barriers to filling scripts and they help many patients. In addition,