What is your definition of copay program optimization? Many potential clients ask us how we define copay program optimization. We don’t actually define copay program optimization… our customers define it for us. The copay program should support the brand and program objectives and not the other way around.  This involves

One of the questions we are frequently asked is what a brand’s copay program utilization rates should be?  What are the brands that are “doing really well” getting? As my grandmother once said “what is good for the goose might not be good for the gander!” Utilization rates (# of

Years ago, pharma marketers and senior management teams were asking themselves if copay programs were worth having in a brand’s repertoire. Over the years it has become clear that copay programs have provided a tremendous benefit for patients and therefore brands also benefit from lower abandonment and higher adherence rates.

There are many commonly used KPI’s for planning or evaluating copay programs. Here is my list of a few of the commonly used KPI’s and examples of why each one can be very misleading if looked at individually: 1. Cost per Claim – The cost you paid on average for

A product launch is a very hectic time, but the work doesn’t stop once your product hits the market. With so much going on, you need one go-to tool to track your progress and produce the essential information you need to effectively manage the business, while also keeping your senior