We see many brands launching these days with copay offers which require a very small or even no out of pocket amount to be paid by their patients. There are really two questions here; 1) What is the right initial offer? and 2) What is the correct timing to tweak

Brand lifecycle:  The often forgotten, but major consideration when structuring your patient copay program. There are many factors influencing your copay program but a key driver impacting your objectives is where the brand is in its lifecycle. Your objectives for the brand will certainly be different depending on which lifecycle

When we’ve worked with a launch team after their product gets through phase 2, the team often already has a TRx sales forecast and then they want to plan their copay program. Our first question always is…What copay offer did you assume when putting together your forecast? To date, the

The mindset of most pharma executives and brand managers is to start off with the best copay program possible for a launch brand. Most translate that to mean the copay program with the lowest patient out of pocket. Looking at the current marketplace for copay programs, they will see many

How much impact do competitive offers have on your brand? The quick answer is competitive offers certainly impact your brand to some degree but at different levels depending on the category and your brand’s position in it. We have found most brands put much too much stock in their competitor’s

Follow the leader has been a strategy used countless times over the centuries but the vast majority of times it has not worked out well for the follower. These days when we talk to brands, many say the same thing: “We just match or try and beat our competitor’s copay

Is your brand going LOE in the next 18 months? If so, it’s time to plan both your final years’ copay program structure and your “post LOE” copay program structure as well. Since you will most likely begin to lose managed care coverage, a big consideration will be planning your