We help our clients understand the levers they can change to help ensure that their copay program results deliver on their brand and corporate objectives. We have continually been recognized for providing “best-in-class”, unique and innovative analytical solutions for the pharma industry.
Situation: A major pharma company needed to trim $30MM in copay program spending company-wide and still maintain their growth. The company came to Alpha 1C to optimize their copay programs across their product portfolio. Objectives were as follows: Maintain sales growth while reducing cost by $30MM (-16.6%)…
Situation: A leading brand had recently made a change to their copay program after working with the Alpha 1C team to optimize their program. Given the visibility of the brand within the company, management was very focused on overall brand performance and tracking the results of the program change vs. the forecast…
Situation: A major pharma manufacturer contacted us to evaluate whether the cap on their copay program was optimal given their objectives and patient base. After receiving a claims file and utilizing our copay program optimization model to evaluate different patient offer scenarios, it was determined there was a very high…
A leading pharma manufacturer was launching a new entry into a soon-to-be very competitive and fast-growing category. Our Optimal Offer modeling solution was chosen to project the impact of hundreds of potential copay offer structures. Our oversight resulted in significant changes to the copay program they were considering…
A brand that was quickly approaching LOE was under pressure to support a case to keep their copay program in place in order to maintain the persistancy of their patients. Using our goals-based copay optimization modeling process, we were able to forecast the impact of continuing or discontinuing the program…
The brand team for a top 5 pharma company had their hands full trying to manage a portfolio of post LOE brands. They needed a turn-key way to determine the best approach for their copay programs and a streamlined way to track brand and copay program results across businesses…
Our team is comprised of marketing, sales and analytical professionals with deep background in strategy, predictive modeling, and post event tracking and analysis for sales and marketing programs. A member of our team will reach out to you soon to discuss your needs.
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