Copay Claims Audits
A Case Study
Situation: A major pharma manufacturer contacted us to evaluate whether the cap on their copay program was optimal given their objectives and patient base. After receiving a claims file and utilizing our copay program optimization model to evaluate different patient offer scenarios, it was determined there was a very high…
Adapting your Program for Insured Not Covered (INC) Patients
Many copay programs have an INC offer component but many of our clients don’t differentiate the two types of patients typically grouped within their program
Brand Launch – Copay Program Optimized from The Start
A leading pharma manufacturer was launching a new entry into a soon-to-be very competitive and fast-growing category. Our Optimal Offer modeling solution was chosen to project the impact of hundreds of potential copay offer structures. Our oversight resulted in significant changes to the copay program they were considering…
How Pharmacies Increase your Copay Program’s Costs
There are many ways that your program can be manipulated at the pharmacy level (retail or specialty pharmacy). It doesn’t take much for an experienced
How Big is the HCP’s Role in your Copay Program?
For years, one of the popular ways to distribute copay offers has been via sales reps to your targeted physicians. A copay program is a
Pharma Abandonment and Reversal Rates – How are they Different?
We always find that there is confusion among brand team members when we talk about abandonment rates. Many people confuse abandonment rates with reversal rates
How Much do Competitive Copay Offers Impact Your Brand?
How much impact do competitive offers have on your brand? The quick answer is competitive offers certainly impact your brand to some degree but at
Following your Competitor’s Moves with your Copay Program?
Follow the leader has been a strategy used countless times over the centuries but the vast majority of times it has not worked out well
Pre LOE – Copay Program Evaluation and Optimization
A brand that was quickly approaching LOE was under pressure to support a case to keep their copay program in place in order to maintain the persistancy of their patients. Using our goals-based copay optimization modeling process, we were able to forecast the impact of continuing or discontinuing the program…
Are there Limitations to e-prescribing?
There is a push as an industry to do everything electronically. The prescribing process is just one of many that is being overhauled. This will
Are you using mobile to deliver your copay offers?
A question we are often asked is: “should mobile be a delivery channel for your copay offers?” This is when the coupon is sent directly
Copay Offers for Medicare Patients?
There is a new trend out there in copay – have you seen it? A few select companies and brands have begun offering real copay
What’s more important: my offer face value or cap?
Pharma marketers have been overly focused on the face value on their patient offers. This is the price that patients and physicians see on their
Does My Copay Program Generate a “Halo Effect”?
For years, many have asked whether there is a positive “halo” effect related to copay programs…and if so, where are the key areas of impact?
Answering Some Common Questions about Patient Copay Programs
Here we will try and tackle the most frequently asked questions about copay programs: Are these programs worth my spend? The short answer here is
Top 3 Detractors of Copay Program Efficiency
All brands should strive to get the most from their copay program. We have been helping brands optimize their copay programs since copay began in
Post LOE – Copay Optimization and Performance Tracking
The brand team for a top 5 pharma company had their hands full trying to manage a portfolio of post LOE brands. They needed a turn-key way to determine the best approach for their copay programs and a streamlined way to track brand and copay program results across businesses…
How Are You Defining Patient Copay Program Optimization?
What is your definition of copay program optimization? Many potential clients ask us how we define copay program optimization. We don’t actually define copay program
What Should Your Copay Program Utilization Rate Be?
One of the questions we are frequently asked is what a brand’s copay program utilization rates should be? What are the brands that are “doing
How to Calculate Your Patient Copay Program’s Real Value
Years ago, pharma marketers and senior management teams were asking themselves if copay programs were worth having in a brand’s repertoire. Over the years it
