The Five Most Misleading KPI’s Used in Copay Evaluation
There are many commonly used KPI’s for planning or evaluating copay programs. Here is my list of a few of the commonly used KPI’s and
A Sound Copay Program Analysis Has to Involve Forecasting Your Offer Ineligible Patients (OIP)
There is a major flaw in the way companies evaluate their copay incentive programs and it can cause a brand to overspend. When it comes
Attracting your Optimal Patient Mix
You know your patient copay subsidies are powerful tools for your brand and can make all the difference in the world for your patients to
Specialty Medication and the Patient Copay Offer
As you likely know, a “specialty” medication is a drug that treats rare and/or complex diseases and disorders. There are many complexities and challenges associated
Understanding your Pre-Copay Program Patient Universe
There are many things you must consider when planning your copay program, but one of the most important things is a step that is skipped
Optimize Your Copay Program’s Business Rules
Now more than ever, you’ll need to understand and pay more attention to the business rules in your copay program. This is an essential step
Are Cash Cards Killing your Copay Program Budget?
If you are a pharma manufacturer today, you most likely have a patient copay assistance program in place as it is a necessary piece of
Make Sure to Consider HDHP Influences
A quality copay program analysis considers the influence of high deductible health plans on patient out of pocket costs. It’s not like the old days
Consider Your Copay Program When Going LOE
Is your brand going LOE in the next 18 months? If so, it’s time to plan both your final years’ copay program structure and your
Why a Brand Dashboard is an Essential Tool for your Product Launch and Beyond
A product launch is a very hectic time, but the work doesn’t stop once your product hits the market. With so much going on, you
