Your Performance Measurement Tool Needs to Include more than Copay Data
Most brands with copay programs are stuck with only copay claims reporting from their copay vendor which only provides part of what is needed to understand what is really happening within the program. Claims data by itself leaves a lot to be desired as it’s too narrow a data set and many reports add no […]
Performance Measurement
A Case Study
Situation: A leading brand had recently made a change to their copay program after working with the Alpha 1C team to optimize their program. Given the visibility of the brand within the company, management was very focused on overall brand performance and tracking the results of the program change vs. the forecast…
