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Case Studies

Our innovative analytical solutions in action​

We help our clients understand the levers they can change to help ensure that their copay program results deliver on their brand and corporate objectives.  We have continually been recognized for providing “best-in-class”, unique and innovative analytical solutions for the pharma industry.

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Copay Program Optimization
A Case Study

Situation: A major pharma company needed to trim $30MM in copay program spending company-wide and still maintain their growth. The company came to Alpha 1C to optimize their copay programs across their product portfolio. Objectives were as follows: Maintain sales growth while reducing cost by $30MM (-16.6%)…

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Performance Measurement
A Case Study

Situation: A leading brand had recently made a change to their copay program after working with the Alpha 1C team to optimize their program. Given the visibility of the brand within the company, management was very focused on overall brand performance and tracking the results of the program change vs. the forecast…

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Copay Claims Audits
A Case Study

Situation: A major pharma manufacturer contacted us to evaluate whether the cap on their copay program was optimal given their objectives and patient base. After receiving a claims file and utilizing our copay program optimization model to evaluate different patient offer scenarios, it was determined there was a very high…

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Our team is comprised of marketing, sales and analytical professionals with deep background in strategy, predictive modeling, and post event tracking and analysis for sales and marketing programs.  A member of our team will reach out to you soon to discuss your needs.

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