Improve your Brand’s Net Margin with Copay Program Optimization
Most brands and companies today are looking to improve their brand’s profitability. Many are looking in the same old places to try and squeeze out an extra percentage point. But many pharma brands are either reluctant or just don’t have the capability to try and find savings in their brand’s copay program. With the amount […]
Copay Program Optimization
A Case Study
Situation: A major pharma company needed to trim $30MM in copay program spending company-wide and still maintain their growth. The company came to Alpha 1C to optimize their copay programs across their product portfolio. Objectives were as follows: Maintain sales growth while reducing cost by $30MM (-16.6%)…
