Plan your optimal copay offer BEFORE in-market execution
Alpha 1C’s Optimal Offer Model is a customized, interactive, copay program planning tool that predicts the impact of program changes via turn-key “what if” simulation capability. Our models provide a forecasted P&L for each of up to 1,500 scenarios – allowing our clients to see the potential impact of changing program elements before placing the program in market.
The model recommends the copay program structure that best delivers on the brand’s objectives, strategies, and program budget. Leveraging the Optimal Offer planning process supports faster, more efficient and fact-based planning within the brand’s strategic guidelines!