Three Steps to CoPay Program Optimization
Three Steps to CoPay Program Optimization
Alpha 1C provides a comprehensive, tiered approach to planning and distributing patient incentive CoPay offers. Our clients may choose to plan the optimal offer at a national level only, or they may choose to optimize the offers at a lower level of geography once the optimal, national offer has been determined. And once the offers are optimized at the desired level of geography, the distribution of those offers can be further optimized based on physician level metrics.
Patient Incentive Optimal Offer Model
Patient Incentive Optimal Offer Model
Many of the major brands in the pharma and life sciences industry are subsidizing their patient's out of pocket costs with some type of discount program. The number of these programs has tripled in the last 3 years. Co-pay discount cards are the most prevalent type of discounting. Most brand teams don't realize the importance of the offer itself and how slight changes in their patient offer can have a major impact on the productivity and profitability of the brand's performance. Having the right offer and understanding how that offer will impact the patient makes the difference between one that is profitable and one that is not.
Market Level Optimal Offer Model
Market Level Optimal Offer Model
Developing the Optimal CoPay offer to meet a brand's objectives is turn-key with Alpha 1C's customized Optimal Offer Modeling process. This custom process enables the brand team to conduct "what if" analyses and determine the impact of multiple offer options on Sales, Profit, Cost or ROI. BUT, one offer for all markets may not be the best approach if the brand has unique situations in some markets. Some locations may benefit from more aggressive (or less aggressive) offers based upon market specific factors such as: managed care issues, sales coverage / white space, demographic differences, concentration of target audience, or regional differences.
HCP Optimal Asset Allocation Model
HCP Optimal Asset Allocation Model
Alpha 1C's physician targeting model was built specifically to help pharma manufacturers identify, prioritize and target the right physicians. The model is interactive and provides a detailed targeting plan by geographic hierarchy...down to the physician level, customized for each brand. The model provides targeting recommendations based on the current brand situation, HCP target list, budget, objectives and many KPIs (high writers, managed care coverage, coupon sensitivity, market opportunity etc.)
Direct to Consumer Brand Readiness Model
Direct to Consumer Brand Readiness Model
Launching a product or advertising campaign in the right markets at the right time is one of the keys to a brand's success. A laser focus on prioritized markets is not only important for new launch brands, but also for established business interested in prioritizing DTC or HCP focused efforts, managed care initiatives as well as general sales planning needs. To properly prioritize markets, many factors need to be considered. To make this process manageable, Alpha 1C has developed an interactive model that can be customized to meet the specific needs of a brand.
Multi Cultural Model
Multi Cultural Model
The annual or strategic planning process for a brand or company involves understanding all the potential market opportunities and then building a plan to drive results among key opportunity segments. For many companies there are unidentified or untapped growth opportunities in multicultural segments. When these opportunities are understood and placed in the context of overall brand or company opportunities, key growth areas and priorities will become clear. Alpha 1C has developed a proprietary interactive model framework to help evaluate the multicultural opportunities that exist across categories. This framework is customized to create a unique model for a pharma company or division.