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Brand Planning

Alpha 1C offers complete marketing outsourcing services for our clients including brand planning & management. We focus on building brands while delivering the greatest return for our client’s dollar. Our vision and value proposition are based on the fundamentals of marketing and strategic selling. We believe every contact with a customer is a chance to drive sales and market share.

We focus on the drivers of success:
  • Having a clear vision and goal
  • Understanding the market
    • Competitors
    • Customers
    • Outside influencers
  • Developing a sound strategy
  • Out of the box thinking
  • Putting together a balanced plan based on facts or trends (data)
  • Flawless process & execution
  • Incorporating a solid measurement plan that drives ongoing optimization

Our brand planning process is simple but all encompassing: