Print

Program Measurement

We help our clients achieve business goals as effectively and efficiently as possible through in-depth analysis, evaluation and optimization of marketing and sales programs.  We can measure any program currently in market and work closely with clients during program development to ensure that proper measurement criteria and plans are established in advance. Although every initiative is unique, past analyses have encompassed an evaluation of:

    • ROI
    • Customer Acquisition & Retention
    • Base vs. Incremental Volume
    • Productivity
    • Efficiency
    • Custom Performance Measures
    • Relationship Marketing
    • Database Marketing

Our measurement and optimization services can be provided on a project basis or as a natural complement to our modeling tools and / or our strategic marketing services.

We pride ourselves on having our work pay for itself through the insights and recommendations we deliver!