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Case Studies in Patient Incentives

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Foundation for Growth

A Case Study where Strategic Marketing Delivered Results

Problem:

A services company providing support for the pharmaceutical industry had experienced rapid growth in the 6 years since it was founded. The product offerings were expanding but the company did not have a clear positioning in the customer’s mind. Sales and marketing initiatives were in the early stages and a structured planning process had not previously been used to manage and drive growth.

Our Solution:
  • We conducted assessment interviews and a SWOT analysis with key stakeholders
  • We provided a summary, recommendations and an implementation plan to drive continued, profitable growth encompassing:
    • Planning process, components, resources, timelines etc.
    • Key Sales & Marketing initiatives needed:
      • repositioning of company / brand
      • pricing strategy
      • product strategy
      • customer strategy
  • We repositioned the company and brand as part of a comprehensive marketing and advertising plan
  • We interviewed and hired a professional Sales and Marketing team

award-winningResult:

  • Our analysis and recommendations served as the foundation for the company’s annual and strategic planning initiatives.
  • A comprehensive marketing plan was implemented, resulting in a defined positioning and a new look, website, advertising and increased awareness.
  • The company experienced triple digit growth and was recognized in local and national publications for their success.